About Us

President/Chief Executive Officer

Since 1999, Sergio F. Ortiz, President and CEO of ORION HOTELS, INC., has become a trusted and reliable advisor to hotel owners, operators and developers in a wide array of hotel concepts and market segments, including independent boutique luxury hotels, resorts, condo-hotels and major flag affiliations. As a Texas broker, he has negotiated and structured hotel deals ranging in size from $4,000,000 to $400,000,000. Sergio graduated from the University of Wisconsin-Stout, earning a bachelor’s degree in Hotel & Restaurant Management. UW-Stout is the only university in the world that has been recognized with the prestigious Malcom-Baldrige Award of Quality Excellence. This formative culture of excellence inculcated upon Sergio a relentless drive for continuous improvement during his extraordinary and successful hospitality career of 40+years encompassing all aspects of hotel and restaurant operations and disciplines including financing, management, marketing, food & beverage, development, brokerage, investment, and technical consulting.

ORION HOTELS's practical knowledge and 'nuts & bolts' experience in all facets of hotel development, investment and operations, coupled with a substantial financial acumen and a keen understanding of the latest technology applications serve as a reliable resource for investors, developers, financial partners and operators, independent, institutional or Trusts.

Given the varying needs and conditions that every project requires, ORION HOTELS collaborates with its significant network of ad-hoc strategic alliances, depending on the specific nature of a project.

Commercial Real Estate * Capital Sourcing * Feasibility Studies * Technology and IT * Interior Design and Construction * Punch Out * Operations * Strategic Marketing * Food & Beverage * 

“Sergio deploys a broad commercial and business applications skill set with professionalism and high integrity.  He is remarkably calm in high pressure situations, demonstrates exceptional ability to mentor others, and consistently searches for new ideas to improve issues." 

- Yusha Abouhalkah, Board President, The Galvestonian Resort    

“Meticulous attention to detail, in both the financial and experiential, along with vast market knowledge and passion for the industry make Sergio invaluable to any organization. He has been a pleasure to work with and we will continue to work with one another in the future”.

 - Dan Zimmerman, President La Colombe D’Or and New Form Real Estate  

 "Sergio Ortiz is extremely talented in maximizing a given hotel project's potential, regardless of the size, difficulty, segment, quality level, or stage of development. He has a proven record in achieving above average results and accomplishing the owner-clients' goals with competence and integrity"

. - Ray Hankamer, President/CEO, Hankamer & Associates, LLC 

  “Sergio consistently exhibited an attention to detail combined with quality leadership without ever compromising the highest moral and ethical standards, a rare combination in business these days”. 

- J. William Sharman, Jr. President/CEO, The Lancaster Group, Inc.

   “Sergio's professionalism makes him a pleasure to work with and he is always committed to the highest quality project. From an architect's point of view, his ability to visualize potential creates an enthusiasm that also adds to the energy of the project”.

  - Tim Dykes. President, TLD Architects, Inc.   

   “Through all the years that I have known Sergio, his integrity and passion for customer and employee relations have always been his focus as well as the foundation of his work ethic. His commitment to owners, customers and employees will be a great asset to any organization”. 

- Mark Yanke. Senior Vice President. Redstone – Hospitality Division   

“They [Orion Hotels] also understand the hotel business which enables them to put together hotel deals that not only work on paper, but also continue to work after they are developed”.

 - John Bowen, PHD, CHE. Dean of the College and Distinguished Chair. University of Houston. Conrad N. Hilton College of Hotel & Restaurant Management.  

A portion of our annual earnings is invested with local and national organizations to help make a difference in our community and our environment.